Content Marketing Course

Learn how to plan, create, and scale human content in an AI search world

Content Marketing Course is a step-by-step SEO course designed to lead you through the process of building an optimized website, creating a world-class content strategy, and implementing advanced SEO writing techniques for sustained organic growth.
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A few companies I've collaborated with

Who am I?

Image of Omid

Hey, my name is Omid (pronounced O-meed)! 👋

I'm a marketer with over 8 years of experience working in marketing. I’ve worked full-time at marketing agencies and tech startups. And I’ve also created my own businesses with my knowledge of SEO and content creation.

In 2014, I was studying to become a Mechanical Engineer but felt like I wasn’t scratching the creative itch I’ve had since I was 14 — making YouTube videos in my bedroom. That's when I shifted my focus to marketing and content.

This led me to ditch my career in engineering and go all in on marketing, eventually making my way to working as a Growth Marketing Manager at a marketing agency.

Shortly after that, I found myself in San Francisco, CA — working my dream job. This is where I fell in love with SEO and content marketing.

However, three years ago, I left that dream job leading SEO at Webflow to create a media website I wish existed when I started my career. Since then, I’ve freelanced, built a boutique SEO agency, and helped SaaS businesses — from startups to large companies — grow their organic traffic.

And before you even say it, yes, I know there are hundreds of SEO and content marketing courses out there. But to be honest, I’m not impressed with a lot of them. Many fail to tell the full story or don’t offer practical, up-to-date strategies that drive actual results today.

Over the past few years, I’ve been fortunate enough to work with startups and train content marketing teams. I’ve applied the same strategies I teach in this course to my own media site, Marketer Milk, which now brings in enough affiliate revenue to support me without relying on client income (I show it all in the course).

I created this course because I realized how much time I spent training others and wished there was a comprehensive resource when I started. This course is everything I’ve learned, designed for two people: my younger self — who almost got fired for not delivering SEO results early on in my career — and the future employees I may hire. It’s a complete brain dump of what works in content marketing and SEO.

As a result of designing this course for myself, it helps what I have been (and am today) — a marketer and a founder.

So, this course is also designed for you.

Maybe you're a marketer working in-house at a company or agency, or you're an aspiring freelancer or founder.

Either way, this course will help you strategize like a product marketer, write like a copywriter, and grow traffic like a growth marketer.

I know what it takes to grow organic traffic and turn visitors into customers, and I’ve compiled all of that knowledge into this course. It’s everything I wish I’d known when I started — designed to help you avoid the mistakes I made early on in my career and fast-track your success in content marketing and SEO.

I also would have never let myself create a course just off my success at Webflow. It's why I waited another 3 years, building out my own websites and freelancing (driving results for every single client I've worked with), so I could create a repeatable process that I could teach with confidence.

And now, I'm ready to break the fourth wall.

My goal is also to refine this course as time goes on. It's a living and breathing product. I'll be in there answering questions you may have and improving the course as I evolve my own strategies and get feedback from students.

I'll be waiting for you! :)

"Omid is a world-class marketer and SEO expert who was an integral part to Webflow's organic growth."

Bryant
Bryant Chou
Co-founder @ Webflow

Google Search is changing

There’s no better feeling for a marketer than seeing your website traffic and revenue go up and to the right.

But knowing how to drive organic traffic to a website has never seemed more confusing than now.

In the past year, we've seen the rise of AI allow marketers to manipulate search engine rankings and help them drive traffic to websites in a way we've never seen before.

But, Google's smarter than that.

And eventually, many of those websites leveraging AI content to grow started to get penalized.

Now, Google is faced with a problem. And so are we as marketers.

On one end, Google doesn't know how to deal with AI generated content. And on the other end, marketers are left wondering how to navigate this new era of content creation.

While AI can be a powerful tool, relying on it solely to manipulate rankings won't build sustainable growth. Google's algorithm is evolving, and so should your strategy.

Instead of focusing on shortcuts, the real solution is creating high-quality, human-centered content that connects with your audience and builds long-term authority.

I've found that much of my SEO strategy hasn't changed in the past few years. And it's because I only focus on the fundamentals:

  • Creating a website that is fast, optimized for SEO, and loved by Google.
  • Creating content at every stage of the buyer's journey, that is genuinely helpful for humans.
  • Building an authoritative website by focusing on brand and links.

That's it.

But even with these fundamentals, I still see people approaching SEO wrong.

And on top of that, many fear what will happen to search engines like Google as AI search begins to rise.

But here's the thing: as long as people are searching for information, SEO will always live on.

But it's not just about Google. While it remains the gold standard for search engines, SEO goes beyond one platform. The content you create on your website is an asset that helps attract your target customers, regardless of the search engine or medium.

Whether it's Google, Bing, or DuckDuckGo, the fundamentals of SEO still apply. Your content should resonate with readers, provide real value, and drive conversions.

And many businesses invest in SEO, yet they either grow traffic without seeing more customers or create content that resonates but doesn’t rank. The real magic happens when you combine great copywriting and strategy with SEO/growth marketing tactics.

That’s the intersection this course teaches — fusing the art of writing with the science of SEO.

Great SEOs recognize patterns and adapt to any type of website. My goal with this course is to teach you how to fish, regardless of the site you're working on, and create lasting growth for your brand.

What's inside the course

11+ hours of over-the-shoulder video lessons

Step 0: Introduction

  • Video 1: Why I made this course + what it's about
  • Video 2: How Google actually works
  • Video 3: Most important ranking factors
  • Video 4: The Content Marketer state of mind

Step 1: The website setup

  • Video 5: My framework for website organic growth
  • Video 6: Dissecting technical SEO on real websites (SaaS, Media/Blog, & Ecommerce)
  • Video 7: Understanding website URL structures (examples)
  • Video 8: Setting up an SEO-optimized website
  • Video 9: Setting up website analytics + DMARC

Step 2: Crafting your content strategy

  • Video 10: How to think about content strategy + buyer personas
  • Video 11: Top converting page types I see
  • Video 12: Creating a content lifecycle diagram
  • Video 13: The APTK framework: Creating a content strategy LIVE (Part 1/2)
  • Video 14: My proven keyword research strategies (Part 2/2)
  • Video 15: Creating a content calendar (from APTK & keyword research)
  • Templates: Content diagram, content planning sheet, editorial calendar

Step 3: Writing content that ranks

  • Video 16: Examples of great SEO articles (ToF, MoF, & BoF)
  • Video 17: How to create content outlines/briefs (Template)
  • Video 18: Copywriting techniques (how to write headlines, introductions, and engaging articles)
  • Video 19: How I use AI for content + my favorite AI tools
  • Bonus: Resources for scaling writers

Step 4: Publishing to your website

  • Video 20: Uploading content into our CMS correctly
  • Video 21: Everything to do after publishing
  • Video 22: Content promotion tip
  • Template: The publishing checklist

Step 5: Conversions & SEO maintenance

  • Video 23: How to track sign-ups and conversions
  • Video 24: Creating an SEO dashboard
  • Video 25: Updating content for SEO growth & maintenance (Part 1/2)
  • Video 26: Updating content: The results (Part 2/2)
  • Video 27: My backlink acquisition strategies

Real results, from real websites

1,000+
Blog posts published
3.8M+
Organic clicks generated
$24.3M+
Generated in traffic value
Cups of coffee drank
SEO growth graph

SaaS client in the beauty industry

SEO growth graph

SEO growth from the Webflow blog

SEO growth graph

Blog growth from a SaaS client in the business operations space

SEO growth graph

SEO growth from my own media company (revealed in the course)

SEO growth graph

Simple 7-page media site (revealed in the course)

SEO growth graph

SaaS client in the business operations space

"Omid not only understands how to build a repeatable SEO engine, he thinks from first principles about how to help companies build a strategy tailored to their strengths."

Image of Tim
Tim Dalrymple
CEO @ Roadway AI,
Ex-Head of Growth @ Notion

"Omid played an integral role in launching our SEO initiatives. He helped scale our SEO traffic from non-branded keywords to tens of thousands of visitors per month to support our growth engine."

Image of Leah
Leah Cohen-Shohet
Chief Business Officer
@ GlossGenius
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Frequently asked questions

Is there a refund policy?

I believe in this program. However, I would never want anyone to be dissatisfied with their decision to take the course. If for whatever reason you don't like the program, direct message me in the community within 14 days of your purchase and I'll give you a 100% full refund. However, please note that the money-back guarantee only applies if you’ve completed at least 50% of the course and included your reason for the cancellation in the email.

Who is this course for?

This course is designed for marketers and founders. It's mainly for content marketers or SEO managers that work at startups and software companies. It's also designed for founders who run their own service businesses or media companies. However, while I do believe you can use the knowledge in this course for almost any website, I would say it's not the best course if you're looking specifically for ecommerce or local SEO stuff.

How long will I have access to the course?

You’ll have lifetime access, including any future updates or additional content.

Will I get access to course updates?

Yes. My goal is to make this one of the best content marketing courses out there. Based on feedback, I will continue to refine it and create updates.

What if I have questions during the course?

You’ll have access to a private community where you can ask questions and get feedback from me and other course members.

What’s included in the course?

The course offers over 11+ hours of content covering website optimization, content strategy, SEO writing techniques, and more. You'll also get templates, checklists, and a comprehensive framework to follow.